COVID-19 expedited the remote work revolution (whether companies were ready or not), social injustices pushed social media managers and organizations to make ethical decisions on behalf of the brand, and doom scrolling became a daily practice. The everyday challenges of the job, like managing trolls and navigating the daily news cycle, were heightened by an ever shifting landscape. Monitoring accounts throughout crisis, knowing when to pause posts, and steering through drastic global shifts only increased time online for social media managers. In 2020, those in social media felt the weight of constant connection. Unfortunately, disconnecting proves to be difficult for social media managers, who are “always-on” in some capacity. We write about it, make templates around it, and work to create a culture that allows our team to fully disconnect when needed. At Doist, we often encourage disconnecting. For many, the solution to escape the overwhelm and constant cloud of uncertainty came in the form of disconnecting. From a global pandemic to political unrest, we’ve dealt with a never-ending barrage of online news. The unavoidable truth is this: 2020 was very hard on everyone.
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